There are now more Kenyan men using Instagram compared to women. Data gathered by Data Hom, shows that as of September 22, 2020, Kenyan Instagram users stood at 2.043 million.
From the data, 53.5% are men while women are 46.5%.
Regarding the age group, individuals aged between 18-24 accounted for the largest number at 840, 000. The second highest group comprises individuals between the ages of 25-34 accounting for 33.8% or 690,534.
Kenyans aged between 35-44 years account for the third-highest group at 8.6% or 175,698. The age group of 65 years and above accounts for 7% or 143,010. Teens aged between 13-17 years old accounted for 5.4% or 110,322.
Like other markets globally, Instagram has been able to maintain its user base fairly consistently over the last year in Kenya.
This year marks ten years since Instagram went public with the social network undergoing several transformations over the years.
The visual-centric platform that began as a photo-posting app has grown into a source of income for creators and a new sales channel for businesses.
After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion as of May 2019. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock.
As of October 2015, Instagram had over 40 billion photos. Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users