It has emerged Kenyans are watching Diamond Platinumz music videos more than any other place on the globe.
A report by American music charting platform Billboard has revealed that 80% of Diamond’s music videos come out of Tanzania.
Kenya is the biggest consumer of the music followed by Tanzanian and then the United States for the period of between May 1, 2019 and May 1 2020.
To date, Diamond has amassed at least 980 million views on YouTube with 3.6 million subscribers.
Apart from posting music videos on his channel, Diamond also shares with fans behind the scenes moments during music production and tours
To date, Diamond has posted at least 600 videos on his channel and the success can be attributed to his consistency and unique way of marketing his songs.
Diamond’s strategy of posting more than one version of a song is winning more fans on YouTube.