Data compiled DataHom.com has identified the latest Facebook users in Kenya by age group as of March 31st, 2020. The data sampled Facebook users from the age of 13 and above.
The data indicates that most Kenyan Facebook users are between the ages of 25-34 years old at 36.8%. The second age group on Kenyan Facebook is individuals between 18-24 years at 35.6%. The third-largest group on Facebook is between ages 35-44 at 11.7%.
On the other hand, individuals aged over 65 years old have a share of 6.2% followed by aged group 45-54 at 4.7%. Teenagers aged between 13-17 years make up about 3% of Kenyans on Facebook while the age group of 55-64 comes last with 2%.
It is no surprise that Kenya’s Facebook is dominated by the youth who are mostly considered tech-savvy compared to the older generation. The demographic breakdown of Facebook is important because it helps marketers who have turned to the platform in popularizing their products and services.
Facebook still controls the highest number of users in Kenya.
The data also overviewed the number of leading social media users in the country where Facebook still occupies the top spot. By the end of quarter one 2020, approximately 9.3 million Kenyans were on Facebook. Out of this figure, 57.3% of the users were men while females Facebook users were 42.7%.
Career and job search platform Linkedin has the second-highest number of users in Kenya at 2.4 million. This figure accounts for about 4.4% of the entire Kenyan population.
Facebook-owned Instagram occupies the third spot with 1.7 million users wherever accounts for 53.5% while females users are 46.5%. The users account for about 3.1% of Kenya’s entire population.
On the other Facebook’s Messager occupies the fourth slot with 1.6 million users. 56.5% of the users are the men while females users stand at 43.5%.
Most of the social media users interact mostly through Facebook-owned platforms like Instagram and Messenger. Cumulatively, Facebook, Messanger, and Instagram control a staggering 12.6 million users in Kenya.
It is no surprise that Facebook is the most popular social network in Kenya. The platform is the oldest social network in the country thanks to the marketing done at launch.
Facebook is also popular based on the fact that it combines two aspects of common web surfing with an interpersonal element. Facebook has informative content covering every possible global, national, or local issue while at the same time entertains its users with memes, video games, and other applications. Notably, Facebook developers have been adding new features since launching back in 2004. This ability has enabled the platform to keep up to date with new emerging networks like Snapchat and TikTok.
Globally, Facebook has about 2.45 billion monthly users. Out of these figures, about 1.62 million people use Facebook daily. However, it is worth noting that Facebook has acknowledged at least 116 million accounts are fake.